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Standard Advertisement will frequently appear in the search results but in no particular order and with or without relevance. If your goal is to simply be shown to all buyers on the website, this would work for you but if your goal is to drive an intended audience to your products, you should go for targeted banners which is more planned approach.
Targeted Advertisement makes more sense if it happens at the right time, at the right place in front of the right audience. Through targeted banners, you can reach your desired target audience by targeting certain products, categories and locations. When the buyer searches for those keywords, you will appear in the search result. The better your keywords, the most likely your ad will appear in the relevant search results. Use general keywords for a broad target and specific keywords for a reduced target.
To request a quote for the banners, please send an email to firstname.lastname@example.org